Hi, I’m Sanja.

I’ve been designing products for 10+ years, crafting experiences for millions of users across companies of all sizes. In 2021 I joined Automattic, where I build AI, security, and growth tools for the WordPress ecosystem.

I work end-to-end across the design process, helping teams move from ambiguity to clarity by shaping vision, influencing roadmaps, and designing systems, flows, and prototypes that drive real business and customer impact. I’m driven by curiosity and growth, from experimenting with AI to speaking at conferences and events.

I’m based in San Francisco. Outside of work, I lead a small amateur choir and row on a team. Whether singing or rowing in unison, I believe teams that move together are always greater than the sum of their parts.

Features

The AI-assisted proofreading feature I worked on recently was highlighted by TechCrunch.

Delivered a livestream masterclass on facilitating workshops to enhance cross-functional collaboration, hosted by Figma.

Exploring the critical role authentic relationships play in enhancing team performance and collaboration.

I discuss my design journey, daily routine, inspiration, and challenges of creating experiences for WordPress users.

Recent work

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